General, Technology, Marketing Communications     18 May 2020

“Curo’s digimag transformed engagement”

Curo Fund Services has for the last four years embraced the digital approach in their internal communications, having launched a digital magazine solely produced internally without PR or communications agency intervention.

The media landscape has been subject to major change over the last few years given technological developments and audience needs. The current crisis has only exacerbated challenges faced by many media agencies to the point that industry stalwarts like Associated Magazines have closed.

If they haven’t already done so, media outlets are now scrambling to go digital amidst lockdown constraints.
Multimedia content for internal communications has also been an evolutionary step, though few businesses boast this achievement beyond big name brands.

Curo Fund Services has for the last four years embraced the digital approach in their internal communications, having launched a digital magazine solely produced internally without PR or communications agency intervention.
“We’re very proud of what we are able to create on a monthly basis. The publication has been well-received by all staff to the point that it is sought-after and employees regularly contribute to its content,” says Business Development Executive, Darren Botha, whose portfolio includes Marketing and Communications.

The business is on a mission to transform the investment administration industry with world-class automation that will advance its service offering to clients. Taking staff on the same journey is all-important in achieving this, and internal communications is but one of the mechanisms used.

“Curo’s digimag transformed engagement. Our staff are exposed to an all-digital, multimedia magazine that ensures they remain engaged and informed. The product not only offers a digital-first user experience and adds to our Employee Value Proposition, it emulates where our business is heading with our service too,” says Human Resources Executive, Mandla Dlova.

When media outlets and agencies are grappling with the new normal, Curo staff already benefit from a new wave of communication.

“The digimag connects our people to our purpose” Dlova added.

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